Truly good news for all you design loving people in the UK! One of my UK PR sources, Gertsen PR, has told me that VERPAN - the Danish producer of some of Verner Panton’s most iconic lamp and furniture designs - partners up with brand agency ICONS OF DENMARK to launch Verner Panton’s designs on the British market.
According to VERPAN’s Peter Frandsen, the launch showcased some of Panton’s best work. “Panton is rightfully known as a maverick who transformed Danish Design with new materials, graphic designs and bold colours,” he says. “These new pieces certainly show why Panton has won that reputation. But they also show another side of Panton, the pragmatic architect who was all about modularity and simple systems that just work. The combination is pure Panton – and pure genius.”
VERPAN has been represented on the British market by John Close since 2010. In the future John Close will focus on the sale of lamps from VERPAN’s mother company, Frandsen Lighting A/S. Frandsen Lighting A/S owns VERPAN 100%.